A.I.M., Gwyneth, Guy, and Jon Show up on the Iron Man 3 Set, Plus a War Machine Update

Gwyneth Paltrow and Robert Downey Jr. on the set of Iron Man 3 (2013) Movie Image

With Shane Black’s “Iron Man 3” currently in full production mode in North Carolina, USA before jetting over to China to finish up, the set pics are coming out fast and furious. Not surprising, given the insane hype around the sequel thanks to Iron Man’s very successful detour on Joss Whedon’s “The Avengers”. And of course, along with the talent they’ve assembled for this thing. That’s important, too.

Besides your usual Robert Downey Jr. appearance, the latest round of set pics courtesy of The Daily Mail give us our first look at set appearances by Gwyneth Paltrow, once again back as Iron Man’s squeeze Pepper Potts; Guy Pearce, playing scientist bad guy Aldrich Killian; and Jon Favreau, back again as Iron Man’s chauffeur and bodyguard, Happy Hogan.

Thanks to Mike, Dedpool, and everyone who sent these in.

Gwyneth Paltrow and Jon Favreau on the set of Iron Man 3 (2013) Movie Image

Guy Pearce on the set of Iron Man 3 (2013) Movie Image

Io9, meanwhile, has some snaps of a particular building with a very specific name. A.I.M., for the uninitiated, stands for Advanced Idea Mechanics, and is a villainous organization in the Marvel Universe, with origins dating back to WWII and those pesky Nazis. A.I.M. is basically known for two things: the funky yellow jumpsuit “uniforms” that their soldiers wear, and creating the giant floating head dude name MODOK.

It’ll be interesting to see if A.I.M. figures prominently into the storyline, or if they’ll just be an Easter egg for comic book geeks, or possible future storylines. Sure seems like a lot of trouble just for an Easter egg, though.

AIM on the set of Iron Man 3 (2013) Movie Image

AIM on the set of Iron Man 3 (2013) Movie Image

But hey, circling back to some old set images from “Iron Man 3”, remember these?

The Iron Patriot on the set of Iron Man 3 (2013) Movie Image

We all thought that was James Badge Dale in an Iron Patriot suit. Heck, that’s what everyone reported. Latino-Review, meanwhile, says different. According to them, the guy in the suit is just a stunt double, and that’s not Iron Patriot, it’s actually a new and improved version of War Machine, i.e. Don Cheadle’s suit of armor.

So does this mean Dale is still playing Cold Blood as previously reported?