A.I.M., Gwyneth, Guy, and Jon Show up on the Iron Man 3 Set, Plus a War Machine Update

Gwyneth Paltrow and Robert Downey Jr. on the set of Iron Man 3 (2013) Movie Image

With Shane Black’s “Iron Man 3″ currently in full production mode in North Carolina, USA before jetting over to China to finish up, the set pics are coming out fast and furious. Not surprising, given the insane hype around the sequel thanks to Iron Man’s very successful detour on Joss Whedon’s “The Avengers”. And of course, along with the talent they’ve assembled for this thing. That’s important, too.

Besides your usual Robert Downey Jr. appearance, the latest round of set pics courtesy of The Daily Mail give us our first look at set appearances by Gwyneth Paltrow, once again back as Iron Man’s squeeze Pepper Potts; Guy Pearce, playing scientist bad guy Aldrich Killian; and Jon Favreau, back again as Iron Man’s chauffeur and bodyguard, Happy Hogan.

Thanks to Mike, Dedpool, and everyone who sent these in.

Gwyneth Paltrow and Jon Favreau on the set of Iron Man 3 (2013) Movie Image

Guy Pearce on the set of Iron Man 3 (2013) Movie Image


Io9, meanwhile, has some snaps of a particular building with a very specific name. A.I.M., for the uninitiated, stands for Advanced Idea Mechanics, and is a villainous organization in the Marvel Universe, with origins dating back to WWII and those pesky Nazis. A.I.M. is basically known for two things: the funky yellow jumpsuit “uniforms” that their soldiers wear, and creating the giant floating head dude name MODOK.

It’ll be interesting to see if A.I.M. figures prominently into the storyline, or if they’ll just be an Easter egg for comic book geeks, or possible future storylines. Sure seems like a lot of trouble just for an Easter egg, though.

AIM on the set of Iron Man 3 (2013) Movie Image

AIM on the set of Iron Man 3 (2013) Movie Image


But hey, circling back to some old set images from “Iron Man 3″, remember these?

The Iron Patriot on the set of Iron Man 3 (2013) Movie Image

We all thought that was James Badge Dale in an Iron Patriot suit. Heck, that’s what everyone reported. Latino-Review, meanwhile, says different. According to them, the guy in the suit is just a stunt double, and that’s not Iron Patriot, it’s actually a new and improved version of War Machine, i.e. Don Cheadle’s suit of armor.

So does this mean Dale is still playing Cold Blood as previously reported?



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Editor/Writer at BeyondHollywood.com. Likes: long walks on the beach and Kevin Costner post-apocalyptic movies. Dislikes: 3D, shaky cam, and shaky cam in 3D. Got a site issue? Wanna submit Movie/TV news? Or to email me in regards to anything on the site, you can do so at nix (at) beyondhollywood.com.

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  • LionHeart

    That does honestly make sense as a War Machine suit in the Marvel universe and given Rhodey’s character. Hmmm.

    As for AIM, wouldn’t the logical conclusion be that they’re the company behind Extremis?

  • Clay

    There’s no way that’s War Machine’s armor. That’d be really disappointing considering comic fans know it resembles Iron Patriot and is nothing like War Machine. Also, general audiences would wonder why Don Cheadle looks like an armored Captain America. Either way, I’m not that excited about seeing this armor in IM3.

  • Xericho

    KAYATAG TUPI! IRON PATRIOT!

  • http://www.facebook.com/profile.php?id=114700493 Dominique Hatcher

    I think people keep forgetting that this is another alternate universe just like the Ultimate universe and the Age of Apocsalypse. Just because Iron Patriot was a villain in the mainstream universe, DOES NOT mean he has to be in this one. Having said that, I think general audiences will feel it actually makes perfect sense for War Machine to become Iron Patriot, given the MCU’s characterization of Rhodey (as LionHeart stated). I mean, honestly…..the U.S. military painting their top weapons system as the American flag…..how does that not make sense?

    • Juggernaut

      I agree! Having Rhodey become the Iron Patriot makes perfect sense. Here is my idea of what the plotline might end up being;

      what I was thinking is Have the character of George Tarleton (MODOK’s alter ego) be the head scientist for AIM. He creates a cybornetic armor from reversed Chitauri tech and amalgamizes it with some Hammer tech and comes up with the idea for the Project: Ultra-tech. Then commisioned by Mandarin, AIM teams with geneticist Dr. Aldrich Killain to further that technology and they create Extremis! Coldblood’s alter ego, Eric Savin, is a leutenant Colenel in the US Army at Camp Killian in the comics. This version could have him be head of Aldrich Killian’s security who undergoes the Extremis procedure and becomes Coldblood!