As it Turns Out, There Are Still Just Three Countries With Captain America Issues

7 Comments

As you may recall, earlier this year there were serious considerations by Marvel Studios and Paramount to change the title of “Captain America: The First Avenger” to simply “The First Avenger” in many overseas territories, where the simple mention of the word “America” may make the poor indigenous population all afluttered and whatnot.

According to the NYTimes, after much deliberation and no doubt late-night discussions (not), the studios have come to the conclusion that only three countries, as reported earlier this year, will feature the truncated title of “The First Avenger” — Russia, Ukraine and South Korea.

So why didn’t the studios go all-out with the title change? Apparently “brand name” recognition. Go figure, Captain America has enough name recognition that removing him from the title might do more harm than good.

And let’s face it, they’re right — who else is going to go see a superhero movie anyway? Kids. Young people. And older people who grew up reading comics. If you’re inclined to avoiding a movie because it has the word “America” in the title, you’re probably not the kind of person who goes to see superhero movies in the first place.

Plus, it’s Russia and Ukraine. They’re probably the only countries who didn’t grow up reading American comic books. And South Korea? That country has been so rabidly anti-American Military that it borders on the fanatical.

I guess now we know where this trailer won’t go over very well…


Author: Nix

Editor/Writer at BeyondHollywood.com. Likes: long walks on the beach and Kevin Costner post-apocalyptic movies. Dislikes: 3D, shaky cam, and shaky cam in 3D. Got a site issue? Wanna submit Movie/TV news? Or to email me in regards to anything on the site, you can do so at nix (at) beyondhollywood.com.
  • http://twitter.com/Steak397 Matt Howard

    You mean North Korea right? last time I heard South Korea and America had good relations

    • http://www.beyondhollywood.com/ Nix

      No.

    • Anonymous

      Good relations as in most S. Koreans know the country wouldn’t exist w/out the US and knows it and therefore you get a lot of resentment about it, like a spoiled child.

  • Online72

    Must be the old timer in me that makes me think this’ll be the first CBM of the summer I’ll see more than once at the theatre. Give me the Golden Age any time!

  • Online72

    Must be the old timer in me that makes me think this’ll be the first CBM of the summer I’ll see more than once at the theatre. Give me the Golden Age any time!

  • http://www.grifiti.com Tin Hoang

    That’s lame. Should have kept the name. America/USA has an image problem in some countries, but keeping the name could be positive PR. Then there are people who it won’t matter what you do to do the name, they won’t like the USA regardless, so changing the name is pointless.

  • Aco

    Okay if I will boycott a movie just because it has America in the title then I have to boycott 90% of the movies that I watch, because they are made in “Hollywood”. I’m not an american and even though I hate some of the american mentality ( we are better than rest of the world ) or their politics, I will still watch their movies, because they are dam good at making movies.. Looking forward to see Captain America..