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Tired of the Found Footage genre yet? No? Good, because Barry Levinson’s “eco horror” “The Bay” (aka “Isopod”) has landed at Lionsgate. Levinson, for those of you not old enough to know, actually used to direct respectable movies like “Sleepers”, “Sphere”, “Man of the Year” and “What Just Happened”. Okay, so maybe not so much the last two.
And since this is a Found Footage movie, of course the guys behind “Paranormal Activity” are attaching themselves so the ads can say, “From the makers of ‘Paranormal Activity’”, etc. Like Reality TV, Found Footage movies are so cheap to make that they easily turn a profit, you shouldn’t expect to be done with them as a viable cash-making gimmick anytime soon.
Press release ahoy:
From the producers of the PARANORMAL ACTIVITY franchise, the film is the next installment in their series following INSIDIOUS, and chronicles an unprecedented biological disaster unleashed from the waters of the Chesapeake Bay- an isopod parasite, carrying a horrific untreatable disease, that jumps from fish to human hosts. The true horror and scope of the event unfolds on footage captured on home videos and the internet by the town’s victims.
“Ingenious genre films are and always will be a specialty at Lionsgate,” explained Drake of the choice to acquire the film. “THE BAY is a shining example of the kind of truly fresh horror film that audiences are always ready for, and that we excel at eventizing with them. Thanks to Barry, we’ll all be afraid to go in the water for years to come.”
Adds Constantine, “We have been big admirers of Jason Blum, Steven Schneider and Oren Peli since their breakout hit PARANORMAL ACTIVITY, and are thrilled to be in business with them. This film works so effectively because it establishes a very natural, everyday world, places the audience intimately within it, and then sits back as everything takes a horrific turn. Barry has incorporated found footage to the most satisfying possible effect, and it’s all the scarier for not relying on anything supernatural.”
“It’s exciting to see a company like Lionsgate embrace The Bay so enthusiastically. The found footage / multiplatform approach opened up the film to creative possibilities I hadn’t encountered in my previous films, and I think these sorts of films will only continue to push boundaries as the technology changes,” said director Barry Levinson.
Expect grainy, shaky cam and amateur acting from a no-name cast sometime in 2011.