Box Office: Bruno Edges Out CG Critters, Robots

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Interesting happenings at the box office over the weekend, as although Sacha Baron Cohen’s “Bruno” took the top spot as expected, it doesn’t appear as if the movie, which scored $30.4 million (according to studio estimates) will have legs. Although the mockumentary, about a gay Austrian fashion designer who comes to America and does gay stuff to make people uncomfortable for laughs, easily topped the debut weekend of its predecessor “Borat’s” $26.5 million, it had the advantage of being screened in three times the number of theaters as the 2006 movie, which went on to make $128.5 million in the States.

Another chink in “Bruno’s” armor is that the film scored big on Friday ($14.4 million), but fell off on Saturday and Sunday ($8.8 million and $7.2 million, respectively). Usually when a movie does well on Fridays, it usually continues the momentum into Saturdays, the biggest moviegoing day of the week. The fact that “Bruno” dropped off is not a good sign for Universal Pictures, though a spokeswoman for the studio blames it on the “fickle” Summer crowd. Tell that to the boys over at “The Hangover”, dollface.

Shaky or not, “Bruno’s” estimated $30.4 million was good enough to land the gay Austrian designer in first place, beating back last week’s dueling CG sequels, “Ice Age 3″ and “Transformers: Revenge of the Fallen”. Both movies continue to perform well, with “Ice Age 3″ taking in another $28.5 million (for a 2-week total of $120 million), while Michael Bay’s “Transformers” sequel continues its massive haul at the box office, raking in another $24.2 million in its third week of release, giving it a 3-week Stateside total of $339 million — so far.

The week’s other studio opening, the Hayden Panettiere teen comedy “I Love You Beth Cooper” landed at 7th place with $5 million. I’m not sure if the studio should be disappointed or not; it’s not as if the film had any big stars, and indeed, the trailers looked, well, $5 million might have been their best case scenario given the almost non-existent buzz the film had coming into theaters. The week’s other notable debut, Chris Nahon’s much-delayed “Blood: The Last Vampire” opened in just 20 theaters, just enough to give the horror-action film a $103,000 take. Not exactly great numbers, but its earnings-per-screen average at least doubled that of “I Love You Bet Cooper”, so that’s something. A wider release for “Blood” would be nice, though unlikely.

Here’s how the Box Office Top 10 looked over the weekend (via):

1 ——Bruno ——$30,426,000 —— $30,426,000
2 ——Ice Age: Dawn of the Dinosaurs ——$28,500,000—— $120,573,000
3 ——Transformers: Revenge of the Fallen ——$24,200,000 ——$339,208,000
4 ——Public Enemies —— $14,111,000 ——$66,538,000
5 ——The Proposal ——$10,507,000 ——$113,764,000
6 ——The Hangover ——$9,930,000 ——$222,442,000
7 ——I Love You Beth Cooper ——$5,000,000 ——$5,000,000
8 ——Up ——$4,656,000 ——$273,775,000
9 ——My Sister’s Keeper ——$4,180,000 ——$35,801,000
10 ——The Taking of Pelham 1 2 3 ——$1,600,000 ——$61,494,000

Below: “But seriously, guys, whose kid is this? Anyone?”

Author: Nix

Editor/Writer at BeyondHollywood.com. Likes: long walks on the beach and Kevin Costner post-apocalyptic movies. Dislikes: 3D, shaky cam, and shaky cam in 3D. Got a site issue? Wanna submit Movie/TV news? Or to email me in regards to anything on the site, you can do so at nix (at) beyondhollywood.com.