Box Office: The Croods Climb Olympus For the Win

The Croods (2013) Movie PosterThe animated “The Croods” taking the box office crown over the weekend wasn’t much of a surprise. The film took #1 with $44.7 million according to studio estimates. The real surprise was Antoine Fuqua’s R-Rated “Olympus Has Fallen”, which took second place with $30.5 million, easily beating industry expectations. The film, essentially a “Die Hard” movie set in the White House, actually beat the latest installment in the “Die Hard” franchise, this year’s “A Good Day to Die Hard”, which opened to $24 million. How you like them apples?

Given how well “Olympus Has Fallen” did, it will be very interesting to see how the similarly themed “White House Down”, set to open in June, does. The two films had a very public battle as they were essentially put into production at about the same time, with “Olympus” rushing to beat “White” into theaters by a good three months. “White House Down” stars Channing Tatum and is essentially the exact same movie as “Olympus has Fallen”, except the President in that one is black, played by Jamie Foxx. (Though to be fair, “Olympus” also had a black President played by Morgan Freeman. Albeit it was a temporary gig.)

Meanwhile, Harmony Korine’s Disney girls gone wild film “Spring Breakers” finally opened wide to the tune of $5 million and 6th place. The very moderately budgeted drama (it’s only under for $2 million) added over 1,000 screens in its second week, but that’s still over 2,000 screens less than “Olympus Has Fallen” and more than 3,000 screens less than “The Croods”. Like most “small” films, “Spring Breakers” cost more to promote than to actually made, so it’s production budget doesn’t really tell the tale.

As for the rest of the box office, Sam Raimi’s “Oz The Great and Powerful” dropped like a rock to third place in its second week, adding $22 million to its coffers and giving it $177 million so far in two weeks of release. But don’t cry for Raimi and company. The big-budgeted fantasy has already earned $356 million worldwide, and is currently on pace to make much more overseas than at domestic box office. Halle Berry’s thriller “The Call” fell to fourth place in its second week, giving it $30 million so far, while Tiny Fey’s “The Admission” opened in fifth place. I guess you could say Tina Fey is no Melissa McCarthy.

Aaron Eckhart in Olympus Has Fallen (2013) Movie Image

“My fellow Americans. CHA-CHING!”

Via : Box Office Mojo