When is a $28 million opening weekend debut a major disappointment? When you’re Bryan Singer’s “Jack The Giant Slayer”, which arrives in more than 3,500 screens this weekend saddled with a bloated $195 million production budget. When you add in promotional costs for the tentpole picture, “Jack” will certainly have cost Warner Bros. and New Line more than $300 million. When you consider that whopping price tag, a measly $28 million opening weekend (according to studio estimates) doesn’t really translate into a hill of, well, beans. Heck, even “John Carter” did better business on its opening weekend by at least $2 million.
But at least the Singer film finally managed to topple reigning champ “Identity Thief”, which took in another $9.7 million in its fourth week of release. That was still enough to give the Melissa McCarthy comedy the second spot over the weekend, beating out two other studio newcomers, the raunchy teen comedy “21 and Over” and the horror sequel “The Last Exorcism Part II”. In four weeks, the $35 million dollar budgeted comedy (really, I don’t know why it even cost that much to make) has collected over $107 million in domestic box office. To be sure, comedies don’t usually translate well overseas, but at this point anything from foreign tallies will be gravy for “Identity Thief’s” grand total.
The star-free “21 and Over” opened in third place with $9 million, while “The Last Exorcism Part II”, once again starring Ashley Bell as a demon-plagued teen, managed only $8 million and a fourth place finish. That was much weaker than the first movie, which opened with a surprising $20 million just 3 years ago from a miniscule $1.8 million production budget. The sequel, by comparison, cost more at $5 million. Dwayne Johnson’s crime drama “Snitch”, which opened in second place last week, fell to the fifth spot in its second week, giving it $24.4 million so far.
“Jack the Giant Slayer” did well with parents, and if not for the bloated budget, its $28 million debut might have been conspired a respectable opening weekend. As it stands, it’s a much too expensive film with zero stars (heck, its biggest star is Ewan McGregor, and that’s stretching it a bit), and is the second film starring Nicholas Hoult to do mild business at the box office, counting his “Warm Bodies” from earlier in the year. The horror/comedy should go on to do recoup most of its costs (and might even turn a profit) when all the numbers are counted, though the same probably can’t be said for “Jack the Giant Slayer”. Unless, of course, it triples its box office next week, which has as much chance as a snowball in hell.
Via : Box Office Mojo