Box Office: The Help Cleans Up For Third Straight Week

Apollo 18 (2011) Movie PosterPeople love Emma Stone. Either that, or chicks love feel-good movies, and they like to tel their friends all about it. Whatever the reason, Dreamworks’ “The Help” has maintained its hold over another lackluster box office weekend, retaining its top of the heap status for the third straight week. (As you’ll recall, the film opened in second place behind “Rise of the Planet of the Apes”, which is currently in fifth place after falling two notches from last week’s #3 spot.) The period drama had no problems beating out three new studio competition, easily besting espionage thriller “The Debt” and a pair of moderately budgeted genre offerings in “Shark Night 3D” and “Apollo 18″.

You may have noticed a decidedly lack of “Shark Night 3D” and “Apollo 18″ reviews on BeyondHollywood.com. That’s because the film was not screened for press. Both films opened behind “The Debt”, which took the second spot with $9.6 million according to studio estimates. Both “Shark Night 3D” (about killer sharks, if you were wondering) and “Apollo 18″ (about killer things on the moon, if you were wondering) turned in box office debuts in the $8.6-$8.7 million dollar range. Not exactly mind-blowing numbers, but then again, I’m not sure if the studios really expected all that much from them. I know I didn’t.

The surprising hit “The Help” has already earned $118 million at the domestic box office. Not bad for a film with a modest $25 million dollar budget. Fox’s “Rise of the Planet of the Apes” also continues its strong run, with its worldwide box office surpassing $300 million with $320 million. Last week’s #2, the Zoe Saldana actioner “Colombiana” fell sharply to sixth place with $7.4 million, just barely losing the fifth spot to “Apes”. Budgeted at $40 million, “Colombiana” has earned $28 million worldwide.

Alyssa Diaz and Sara Paxton in Shark Night 3D (2011) Movie Image