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The Sam Raimi-produced “The Possession” took the top spot at the box office over the Labor Day weekend, winning handedly over its only new studio competition, the star-studded “Lawless” with Tom Hardy, Shia LaBeouf, Guy Pearce, and Gary Oldman. “The Possession”, meanwhile, had, uh, Jeffrey Dean Morgan and a box. Those two things were apparently more than enough to push the film to the top, debuting to $17.7 million, easily besting “Lawless”, which had to settle for second place in its own debut with $9.6 million. As Tom Hardy’s other cinematic alter ego Bane might say, “Someone must pay. Dearly.”
Of course, just because “The Possession” was cheap to make (it cost $14 million), it probably spent way more than that on advertising alone. But that’s just the price of doing business these days. I’m sure the studio was more than happy to pay the bills just so they can brag about the film’s #1 status in future ads. $17 million is not world-beating numbers, but #1 is #1.
“The Possession’s” arrival kicked “The Expendables 2″ down to third place, the action sequel taking in another $8.8 million, giving it $66 million in three weeks of release Stateside and $132 million worldwide. That’s still not the kind of numbers most people were expecting, especially since the film cost a whopping $100 million just to make. As hard as it is to say, maybe the novelty of watching a gathering of former action stars have since worn out. I kind of liken this to basketball, when the superstars of one team, now in his last few seasons, decide to abandon the team he has been with for a decade to join up with other former superstars on another team in a last-ditch attempt to win an NBA championship. Everyone is excited about their first season together, but when Year 2 rolls around, not so much.
Still, third place after three weeks isn’t entirely bad, though I think the solo box office results of “The Expendables 2″ stars Sylvester Stallone, Arnold Schwarzenegger, and Bruce Willis will really tell the tale. (Though perhaps not really Willis, because I don’t think he never really “got old” like the other two in the eyes of the moviegoing public.) These guys shot their way to the box office with their combined, aging might — can they do it alone? We shall see.
Finally, “The Bourne Legacy” found itself in 4th place over the weekend. The film cost $125 million, and it’s made $157 million worldwide so far after four weeks of release. Matt Damon is still smiling right now.
Via : Box Office Mojo