Captain America Will Just be The First Avenger in Korea, Russia, and the Ukraine

8 Comments

Even very early on, there have always been talk that trying to sell a character who literally wears his nationalism on his sleeves (or in this case, his chest and face) was going to take some doing. I’m talking about Captain America, of course. How do you sell a character named after America, who looks and represents the country just by being, when nowadays it seems that Hating/Blaming America is the favorite pasttime second only to soccer (ahem, excuse me, football) in most countries not named “America”? Marvel has been undoubtedly wrestling with that question, and now they seem to have made a decision:

“Captain America: The First Avenger” will continue to be called “Captain America: The First Avenger” for most of the planet — except in South Korea, Russia, and the Ulkraine, where it will simply be known as “The First Avenger”. Apparently Marvel has done extensive research, and found that in most countries, the comic book character is iconic enough to override any other factors. Every country, that is, except for the three mentioned. Hey, maybe they just don’t get superheroes in the Ulkraines? And you can sorta understand Russia. South Korea, though, is a bit of a surprise. Why only South Korea out of all the Asian countries? Curious…

Granted, changing a movie title to suit local tastes is nothing new. Hell, South Korean, Chinese, and Japanese movies regularly have something like a half dozen titles before they ever make their way to the States. When you’re trying to sell a film beyond your borders, compromises must be made in the name of capitalism.

Of course, since the Captain America part in the title is such a big part of the character, many will no doubt take offense to having it stripped from the title in certain markets. Personally, I don’t think it’s all that big of a deal. I mean, it’s not like they’re going to be covering up the good Captain’s stars and stripes with duct tape in the movie, right? He’ll still be Captain America, look like Captain America, and fight for America. So what if the words on the poster won’t have “Captain America” on it in three countries?

But that’s just my two cents. Your thoughts?

Author: Nix

Editor/Writer at BeyondHollywood.com. Likes: long walks on the beach and Kevin Costner post-apocalyptic movies. Dislikes: 3D, shaky cam, and shaky cam in 3D. Got a site issue? Wanna submit Movie/TV news? Or to email me in regards to anything on the site, you can do so at nix (at) beyondhollywood.com.
  • Ulik

    As long as it’s called “Captain America: The First Avenger” here in the states, I’m cool.

    • http://www.originalgeekspodcast.com/ Dedpool

      Agreed!

  • Grockzilla

    Complete crap. Just like in the Superman movie when Langela “Perry White” said he stands for truth, justice, and all that other stuff. Political correctness is going to ruin this country.

  • Mike

    What is “the Ukraine”? It’s mentioned like that several times in the article, including the title. The country’s name is just “Ukraine”, not “the Ukraine”.

  • Danbentle

    People doant.

  • John

    Maybe Johnson would prefer to be paid in Euros. Wouldn’t want to soil his hands with U.S. currency. Kiss off JJ.

  • http://www.originalgeekspodcast.com/ Dedpool

    What people are forgetting by putting their “patriotism” first is that alot of movies have name changes when they go over seas. Yes I’m sure this time it has alot to do with the actual name, but hey it’s understandable to a point, as great as the country may be, not everyone feels the same way. It’s a marketing thing. Putting Captain America on the title may acutally make people overseas not want to see it, that said he’s still Cap in name and won’t be called “The First Avenger” onscreen. So people calm down and relax. People overseas know who the movie is about if they’re going to see it but as a marketing ploy to get more interested they’re dropping the it from the title.

  • John

    Considering the time period the movie is based, our “friends” across the pond didn’t seem to mind America back then. I’m just saying.