It was just a matter of time before even the Trades piped in on Abrams’ “Cloverfield”, and the first to do so is The Hollywood Reporter, who regurgitates what has already been said on the blogs, but adds a couple of insider information, such as the cast, and how the film was begun (February 2007) and the budget ($30 million). According to The Reporter, the cast is made up of relative unknowns (which would jive with the trailer), and includes: Michael Stahl-David (“The Black Donnellys”), Odet Jasmin, Mike Vogel (“Supercross”) and Lizzy Kaplan (“The Class”).
“Cloverfield,” which revolves around a monster attack in New York as told from the point of view of a small group of people, is being produced by J.J. Abrams. It is being directed by Matt Reeves, who co-created “Felicity” with Abrams, and is written by Drew Goddard, who has worked with Abrams on “Lost” and “Alias.”
Paramount greenlighted the project under a veil of heavy secrecy in February, about the same time that Abrams agreed to the take over the directing reins of the new “Star Trek” film.
The movie, which is believed to have a relatively modest budget of about $30 million, began shooting in mid-June in New York. With “Transformers” generating huge tracking numbers in the weeks before its release, the studio decided to put footage from “Cloverfield” in a teaser in front of “Transformers” to build buzz.
I said it before and I’ll say it again: Whoever came up with this PR concept needs a big raise.