That rascal J.J. Abrams. Who would have thought you could generate so much free publicity by doing something as minor as NOT giving your movie a title when you slap the trailer in front of a movie? Well that’s what Abrams has done, and the result is a frenzy of activity on the net by geeks everywhere trying to figure out what every little nook and cranny of the movie and dear God what does it all mean??? Is it a monster movie? Is it an alien invasion movie? Is it a movie about the making of a slushi like drink? All good questions. Now EW has your first OFFICIAL look at the “Cloverfield” teaser poster (thumbnail to your left, bigger version below).
Besides offering the poster, Entertainment Weekly also has an article about the “Cloverfield” phenomenon, and how Abrams achieved it. Sort of. It’s a one-page article, but it appears as if EW plans on running more articles about the subject. I would stay tune if I were you.
In the meantime, check out the poster, and notice the lack of a movie title, but the addition of the website 1-18-08:
By the way, I noticed that there is some kind of “movement” in the water, leading from the Statue of Liberty to the city itself, perhaps indicating that the monster comes from THE SEA. If this is the case, could it be that “Cloverfield” is actually the Hollywood remake of the South Korean monster movie “The Host” that has been rumored to be in development? (This theory courtesy of reader E. Nahsretep, who mentioned it here.)
Meanwhile, here’s a LESS official poster from AICN with the “Monstrous” in the title. I think what most people don’t seem to be considering is that, while there is the word “monstrous” at the top of the poster, that doesn’t NECESSARILY mean that that is the title of the movie. Posters do this all the time — they have “buzz words” at the top of their posters. I.e. Like the “Transformers” posters with the words “Defend” and “Protect” at the top. Everyone knows “Defend” and “Protect” aren’t the names of the movie, that’s just the “buzz word” for that particular teaser poster type. Likewise with these “Monstrous” movie posters.
At least, that’s my guess.