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Hulk was always a misunderstood superhero, but he’s certainly getting lots of love in Joss Whedon’s “The Avengers”, and why not? The Green Goliath kicks a ridiculous amount of ass in the superhero team-up, and probably has the film’s two best laugh-out loud moments, both of which you probably won’t see coming until they hit you. (Props to Whedon for that.) But will this newfound popularity translate into another stab at solo movie stardom for the big green guy? It’s possible, even if Marvel chief Kevin Feige didn’t seem all that optimistic about it last month.
In an interview with Forbes about the marketing of their big-budget “The Avengers” (the film, we’re told, has an impressive $100 million dollars in its promotional slush fund), Marvel’s Paul Gitter talks about re-inventing the Hulk as not only a solo superhero with his own movie franchise, but also as … a corporate shillman?
If Hulk’s successful turnaround continues, Gitter says Marvel “will spin him off to a stand-alone program next year,” presumably supported by a big budget franchise movie in 2015. The entertainment studio is also exploring ways to promote Hulk as a “corporate icon,” similar to MetLife’s usage of Peanuts’ Snoopy, where The Hulk’s image conveys a message about channeling strength to overcome workplace challenges.
Yeah, I’m not entirely sure who wants a big green guy that likes to smash things as their corporate, you know, image, but I could be wrong.
Despite his resurgent popularity post-”The Avengers”, I’m personally not all that enthusiastic about a Hulk solo movie. I don’t know, maybe it’s the fact that invariably he’ll just end up trading punches with another musclebound monster in the movie, since how else would you make a movie about the Hulk?
Now, maybe if they pulled a “Planet Hulk”-type storyline, which would of course lead to a “World War Hulk” sequel … oh, I wish.