G.I. Joe: Retaliation Bumped to 2013, Will Be Post-Converted to 3D


Snake Eyes in G.I. Joe Retaliation (2012) Movie Character PosterIt looks like the G.I. Joes won’t be retaliating against their Cobra enemies until 2013. The film, originally slotted for Summer of this year on June 29, 2012 — a mere five weeks away — will now instead be delayed until well into next year, when it will open on March 29, 2013.

So why the lengthy delay? You can blame it on “Battleship”, which recently sunk upon launch into theaters, with Universal expecting a $150 million loss from it. Like that movie, “Retaliation” is based on a Hasbro toy line, and it appears Paramount wants to hedge their bets with the Joes by converting it into 3D to charge higher ticket prices. And since they just made this decision now, with the film just 5 weeks away from its opening date, they’ll need to significantly delay it to “do it right”.

Directed by Jon Chu, “G.I. Joe: Retaliation” has a $125 million dollar price tag, but apparently Paramount thinks they can make a lot of that back with 3D. They point to the success of James Cameron’s “Titanic, which was recently converted into 3D and re-released into theaters. Of course, they fail to realize that that was “Titanic” and, um, “G.I. Joe: Retaliation” is, you know, not. Then again, as well as 3D action films have done overseas, maybe it’s a shrewd business movie after all.

“Retaliation” stars Dwayne Johnson, Bruce Willis, Adrianne Palicki, Byung-hun Lee, and D.J. Cotrona. You’ll now be able to see them do their thing in 3D (and pay a higher price for the privilege, if you’re so inclined) in 2013.

Via : Heat Vision

Author: Nix

Editor/Writer at BeyondHollywood.com. Likes: long walks on the beach and Kevin Costner post-apocalyptic movies. Dislikes: 3D, shaky cam, and shaky cam in 3D. Got a site issue? Wanna submit Movie/TV news? Or to email me in regards to anything on the site, you can do so at nix (at) beyondhollywood.com.
  • Debo4735

    Man that SUCKS big time, I’ve been waiting for this movie to come out for to long. So what Battle Ship didn’t kill in the box office, I thought it was an ok flick. GI Joe is a totally different animal, there weren’t any characters when you played Battle Ship I don’t even see why they even made a movie based on that game anyway. GI Joe is a brand like the X-Men people will go see that especially with The Rock playing Road Block.

    • Juggernaut

      I’m with you, although I do understand the studio’s hesitataion. Not only are they reeling after a disasterous opening for BATTLESHIP (Which was doomed to missfire). They also didn’t exactly land in a pile of dough after the epic fail that was G.I. JOE: Rise Of Cobra. The sad part is if the studio just switched the cast and scenario like THE FAST & THE FURIOUS film franchise and called BATTLESHIP what it was, TRANSFORMERS 4 it would have done blockbuster numbers for sure. Poor Taylor Kitsch. The guy has had two major flops within a few months of eachother. He also was part of the ill received X-Men Origins: Wolverine. Man, stop casting that dude he’s a gooch for sure! Lol.

  • ausumme1114

    What a crappy move. This thing has been advertised for so long and I was really excited to see it. Now that they moved it I am considering boycotting it next year. Re-release it in 3D yeah, but release the 2D when you said you would. This move has a much better following than Battleship would any day. I mean for crying out loud Channing Tatum gets iced in the opening scene. Its reminiscent of Steven Segal dying in the middle of Executive Decision.

  • Wildbullagow

    GI Joe is not a Marvel movie, so it isn’t a “must see” for me. I’ll boycott it next year and watch it when it gets to HBO since I pay for that anyway. I’m glad Battleship was a flop. Maybe Hollywood will slow down with trying to feed us shit. Did anyone really think John Carter or Battleship was going to be a good movie? The only movie I thought was going to suck that instead turned out to be PHENOMENAL was Star Trek. I was way of base, but usually I’m spot on.

  • http://www.beyondhollywood.com/ Dedpool

    Well this is just plain stupid. Thye shoulda realized ahead of time going against Avengers, TDKR, or Amazing Spiderman would be a loss. Oh well.

  • Lexavi80


    If going on schedule, they would have to face Spiderman and TDKR.

    I won’t see this movie in 3D… bitch!