G.I. Joe: Retaliation Bumped to 2013, Will Be Post-Converted to 3D

Snake Eyes in G.I. Joe Retaliation (2012) Movie Character PosterIt looks like the G.I. Joes won’t be retaliating against their Cobra enemies until 2013. The film, originally slotted for Summer of this year on June 29, 2012 — a mere five weeks away — will now instead be delayed until well into next year, when it will open on March 29, 2013.

So why the lengthy delay? You can blame it on “Battleship”, which recently sunk upon launch into theaters, with Universal expecting a $150 million loss from it. Like that movie, “Retaliation” is based on a Hasbro toy line, and it appears Paramount wants to hedge their bets with the Joes by converting it into 3D to charge higher ticket prices. And since they just made this decision now, with the film just 5 weeks away from its opening date, they’ll need to significantly delay it to “do it right”.

Directed by Jon Chu, “G.I. Joe: Retaliation” has a $125 million dollar price tag, but apparently Paramount thinks they can make a lot of that back with 3D. They point to the success of James Cameron’s “Titanic, which was recently converted into 3D and re-released into theaters. Of course, they fail to realize that that was “Titanic” and, um, “G.I. Joe: Retaliation” is, you know, not. Then again, as well as 3D action films have done overseas, maybe it’s a shrewd business movie after all.

“Retaliation” stars Dwayne Johnson, Bruce Willis, Adrianne Palicki, Byung-hun Lee, and D.J. Cotrona. You’ll now be able to see them do their thing in 3D (and pay a higher price for the privilege, if you’re so inclined) in 2013.

Via : Heat Vision