G.I. Joe: Rise of the Sequel

It made $100 million in its first week in worldwide box office, so of course the studio is already making noise about developing a sequel. This always happens when a film opens in first place and the studio wants to get the “word” out there that this movie is so good, so successful that they’re already planning a sequel, so you better go see it now! Or something to that effect. It remains to be seen if “G.I. Joe: Rise of Cobra” has any legs, as they say in the biz, in the coming weeks. My guess is that it will fall off like Rosie O’Donnell heading down a hill, and that talk of a sequel will die down.

But for now, the studio is making noise about a sequel. Paramount Vice Chairman Rob Moore was quoted as saying as much to the LA Times:

That’s certainly good enough for Paramount to claim victory, however, and start thinking about the future. The studio’s vice chairman, Rob Moore, confirmed that a sequel will soon go into development. The film’s lead actors are contractually obligated to return for another film, though director Stephen Sommers is not.

Sommers has also been talking up a sequel, so if there is one, he would no doubt return.

Also, I wouldn’t take the whole “contractually obligated” part by the actors too seriously. Every actor who appears in a movie in Hollywood now says they’re “signed on for a trilogy”. It’s like athletes and pro sports; sure, they’re signed for a certain number of years (movies), but it doesn’t mean they HAVE to come back if the check isn’t big enough.

But “Rise of Cobra’s” second and third week will really give everyone an idea of the possibility of a sequel. I just don’t see it happening, but I’ve been wrong before.

Sienna Miller as the Baroness. Now that's a terrorist we can all get behind.

Sienna Miller as the Baroness. Now that's a terrorist we can all get behind.