And they say massive Hollywood hype is dead. Shhhia-right. Sony brought out the big guns for “Spider-Man 3″, sending their stars everywhere overseas (Tokyo, Paris, Sydney!) before even coming back home. By the time the film opens in the U.S., American moviegoers were so jacked up to see it that they did — in bunches. “Spider-Man 3″ raked in a cool $59 Million in just one day of business. That’s a new record, beating last year’s “Pirates of the Caribbean: Dead Man’s Chest”, which collected a $55.8 million booty.
With this one-day take, Sony expects a weekend take of $135 million to $145 million. If it hits the latter, it would make “Spider-Man 3″ the biggest opener of the three films in the franchise.
But considering that people are saying the movie needs to make $400 million just to turn a profit because of a massive $250-plus million budget (not including promotions worldwide), it still has a long way to go. But come on, it’s Spider-Man. It’ll get there sooner or later.

Spider-Man shows off his bling.









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