Hasbro Fills in the G.I. Joe Movie Details

Apparently the fine folks over at Hasbro is sick and tired of the movie community speculating about what the G.I. Joe movie will be about, and with each speculation, it just seems to get worst and worst. As a result, Hasbro has decided to fill us in on what the movie WILL be about, and what it WON’T be about. Well, sort of. They don’t give away too many plot details, but they do clear up some rumors that have been flying about the movie. For one, the movie will focus on the G.I. Joe versus Cobra mythology, and, um, other stuff. To tell you the truth, while I watched G.I. Joe as a kid, I never really cared all that much about plot or details; it was just cool watching Storm Shadow and Snake Eyes tangle every now and then.

Here’s Hasbro via ComingSoon.net:

Hasbro’s G.I. Joe Team wanted to take this opportunity to clarify some of the facts regarding the G.I. Joe live-action movie that we are developing with Paramount Pictures.

First and foremost, we are not changing what the G.I. Joe brand is about. The name “G.I. Joe” will always be synonymous with bravery and heroism.

The G.I. Joe brand has enjoyed a successful 43-year history, spanning two key generations. The first was the line of 12-inch “realistic military” figures that were popular with kids in the 1960s and 1970s.

The second generation, was created in 1982, and is based on a cast of fictional heroes and villains that make up the “G.I. Joe vs. Cobra” fantasy. The premise of this fantasy is the story of the G.I. Joe team, led by Duke, and their “fight for freedom wherever there is trouble” against the evil Cobra Commander and his Cobra force. This storyline was an instant hit with kids in the early 1980s, spawning a highly popular 3-3/4-inch action figure line, comic book collection and animated series.

This movie will be a modern telling of the “G.I. Joe vs. Cobra” storyline and its compelling characters that Hasbro created 25 years ago. The G.I. Joe team will not be based in Brussels. Instead, they will be based out of the “Pit” as they were throughout the 1980s comic book series. And, in keeping with the G.I. Joe vs. Cobra fantasy, the movie will feature characters and locations from around the world. Duke, the lead character and head of the G.I. Joe team, will embody the values of bravery and heroism that the first generation of G.I. Joe figures established.

G.I. Joe is a very important property to Hasbro and we thank all of our fans for their enthusiasm. Without all of you, the brand would not be where it is today.

Go Joe Summer 2009.

G.I. Joe Movie Details