In 20 years, film aficionados and historians will probably look back at the last 5 years or so and shake their heads at all the silly viral marketing that Hollywood shells out big bucks for and wonder, “What were they thinking?” Truth be told, does any of these viral marketing videos work? They pretty much depend on websites posting them, but even when that happens, people mention that these are marketing gimmicks by various studios for various movies, so you would figure the ability to generate “viral” buzz loses some steam when everyone knows what they’re for. The big granddaddy of them all was, of course, “The Blair Witch Project”. Everything else after it has just been kind of “bleh”.
Anyways, here’s the latest, a faux trailer (and poster, above) for a Nazi propaganda film called “Nation’s Pride”, directed by Eli Roth (one of the stars of the movie). You decide if it’s worth the money they put into it.
Quentin Tarantino’s “Inglourious Basterds” opens August 21, 2009.