I hate 3D. When I can, I avoid it like the plague. And that’s in the theaters. I can’t believe TV manufactures are actually going nuts over 3D TV. Yeah, I wanna sit on my couch with a dorky pair of 3D glasses and watch things fly at me in the third dimension at home. Who out there is clamoring for this? Well, rejoice, fellow haters of all things 3D. The New York Times thinks the end is near. At least, in the States.
As evidence, the Times cites the recent performances of “Kung Fu Panda 2” and “Pirates of the Caribbean: On Stranger Tides” (h/t Film Drunk):
Ripples of fear spread across Hollywood last week after “Pirates of the Caribbean: On Stranger Tides,” which cost Walt Disney Studios an estimated $400 million to make and market, did poor 3-D business in North America. While event movies have typically done 60 percent of their business in 3-D, “Stranger Tides” sold just 47 percent in 3-D. “The American consumer is rejecting 3-D,” Richard Greenfield, an analyst at the financial services company BTIG, wrote of the “Stranger Tides” results.
One movie does not make a trend, but the Memorial Day weekend did not give studio chiefs much comfort in the 3-D department. “Kung Fu Panda 2,” a Paramount Pictures release of a DreamWorks Animation film, sold $53.8 million in tickets from Thursday to Sunday, a soft total, and 3-D was 45 percent of the business, according to Paramount.
Of course, while American moviegoers are starting to slowly but surely wean themselves off the 3D gimmick (and the associated higher ticket prices, natch), overseas audiences aren’t cooperating with us:
Muddying the picture is a contrast between the performance of 3-D movies in North America and overseas. If results are troubling domestically, they are the exact opposite internationally, where the genre is a far newer phenomenon. Indeed, 3-D screenings powered “Stranger Tides” to about $256 million on its first weekend abroad; Disney trumpeted the figure as the biggest international debut of all time.
With results like that at a time when movies make 70 percent of their total box office income outside North America, do tastes at home even matter?
Damn you, foreigners! Anyways, here’s hoping they, too, will eventually realize 3D is all bunk and join us in slowly but surely turning our backs on this unbelievably pointless gimmick.
And honestly, did anyone actually needed to see “Step Up” in 3D? Really?