Jeff Wadlow’s “Kick-Ass 2” had a lot of publicity heading into theaters this weekend. Most of which it probably wished it didn’t have — such as star Jim Carrey basically denouncing the film’s teen-centric violence, though the actor did attempt to couch it in terms of his sudden decision not to promote the movie as being a personal stance rather than the film’s, you know, shortcomings.
This weekend, the film opened in 4th place, behind “The Butler” (which took the top spot) and a pair of holdovers from last week, “We’re the Millers” (in surprising 2nd place) and Neill Blomkamp’s “Elysium”, which fell to third place in its second week.
“Kick-Ass 2’s” studio estimated $13.5 million haul is well below the first movie’s $19.8 million. The Matthew Vaughn original went on to earn $96 million worldwide, but capped off at $48 million domestic, and about the same amount in foreign ticket sales. But thanks to the film’s small $30 million budget and very strong DVD/Blu-ray sales (about $23 million worth), the film was able to turn a profit and got a sequel greenlit.
The Jeff Wadlow-directed sequel “Kick-Ass 2” was made for about the same budget as the first movie, though it got a much bigger marketing push, including stars Christopher Mintz-Plasse and Chloe Moretz (the, uh, American contingent of the cast) showing up in front of popular shows like “Duck Dynasty”. Unless the sequel shows it has legs (which is unlikely, given that the film probably got its largest audience on opening weekend and will mostly taper off afterwards), this might be the last “Kick-Ass” movie you’ll ever see … in theaters, anyway. I could see a “Kick-Ass 3” on direct-to-DVD, on a much smaller budget.
Although, given how fast star Chloe Moretz is growing, I’d certainly love to see a “Hit-WOMAN” movie, but I doubt that’s happening anytime soon. In 10 years, perhaps?
Via : Box Office Mojo