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It made fanboys giddy, but what about everyone else? Kinda, though it probably won’t be the mega hit that many were predicting. Still, the film took in $7.6 million in its Friday opening, and adding in the $12.4 million from overseas, Matthew Vaughn’s foul-mouthed superhero comic book movie has grossed about $20 million so far in one day of release.
The film is expected to take in around $20 million over the weekend in the States alone, and although that will probably be about $10 million short of industry expectations, there’s no reason why the film shouldn’t easily recoup its estimated $30 million production budget and make a nice profit for Vaughn and Lionsgate, who paid $25 million for the film’s Stateside distribution rights after the movie’s successful Comic Con debut. As well, the film should prove to be a hit on DVD, and I can already see the wealth of special features — comic to screen, a pile of deleted scenes, etc.
So while “Kick Ass” wasn’t the big hit everyone expected, I think it’s safe to say that it still did reasonably kick ass business.