Marvel Studios: Then and Now; also, What’s Up with the Thor Movie?

5 Comments

You would be forgiven for thinking that Marvel Comics is rolling in the dough, with their creations dominating the box office with goliaths like “The X-Men”, “Fantastic Four”, and “Spider-Man” films. You would be forgiven for thinking this, but you would be very wrong. Forbes has an excellent article about how Marvel Comics is barely getting by on its highly successful characters, taking in measly percentages of the pie when movie studios Fox and Sony are cleaning up.

The article throws out some stunning numbers, much of it about just how little Marvel Studios makes in comparison to their studio counterparts. And they should be embarrassed, because the numbers are just ridiculous. For instance: While Sony cleared over $3 billion from ticket sales, DVDs, and TV for the last two “Spider-Man” movies (including the $151.1 “Spider-Man 3″ has taken in so far in its first weekend), Marvel has made a combined $62 million from the franchise. And when the “Fantastic Four” movie surprised everyone by gobbling up $624 million, Marvel’s take was a measly $13 million. It doesn’t get any better. While Fox Studios has taken in over $2 billion and change for the three “X-Men” films, Marvel hobbled off with $26 million. What is going on here?

In the article, Forbes details the life and times of a troubled studio that, for all intents and purpose, got bamboozled over the years through a combination of bad luck, bad timing, and just plain bad management. It’s a fantastic read for anyone who has always wondered how Marvel ended up with crappy movies like the Punisher and Captain America in the ’80s, and the Fantastic Four of the early ’90s, while DC was dominating with the Batman and Superman franchises. Click here to read the article now.

But nevermind all that business dealing and backend stuff. This isn’t the Wall Street Journal or Entertainment Weekly. We just care about the cool stuff here, namely what’s going on with the Marvel Comics characters trying to make their way to the big screen.

Which brings us to “Thor”, the only upcoming Marvel Comics character the article talks about besides “Iron Man” and the upcoming “Incredible Hulk” sequel/prequel/whatever.

The script for the live-action “Thor” movie is currently being written by Mark Protosevich (“I am Legend”, “The Cell”), who says about his version of the Norse God: “We’re not talking about a New Agey interpretation of gods here. We are talking about vengeful gods, interfering gods.”

Sounds…vengeful.

IMDB.com has “Thor” listed as a possible 2009 movie, with no creative names attached.

Of course, if the upcoming “Iron Man” and “Incredible Hulk” movies tank, then the chances of “Thor” coming to the big screen would seem in doubt.

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Author: Nix

Editor/Writer at BeyondHollywood.com. Likes: long walks on the beach and Kevin Costner post-apocalyptic movies. Dislikes: 3D, shaky cam, and shaky cam in 3D. Got a site issue? Wanna submit Movie/TV news? Or to email me in regards to anything on the site, you can do so at nix (at) beyondhollywood.com.
  • Advanced Dark

    Marvel has nothing to be embarassed about. They had to make those films to come out of bankruptcy and while the direct film revenue might seem small…they didn’t spend a penny to advertise or make those films. Also don’t forget that’s only the revenue from the film. The film is what helped not only sell the merchandise, toys, and video games…but also sent major corporations over to Marvel to pay them to use their characters to promote their products. Marvel is making loads and loads of money that you just don’t hear about. Looka round at the marvel paper plates, marvel dogwear, marvel jumpers, marvel clothes, marvel toys, board games, hulk fists, spiderman web shooters, action figures, tents, bedsheets, and the list goes on forever.

    That’s where the real money is.

  • Advanced Dark

    Marvel has nothing to be embarassed about. They had to make those films to come out of bankruptcy and while the direct film revenue might seem small…they didn’t spend a penny to advertise or make those films. Also don’t forget that’s only the revenue from the film. The film is what helped not only sell the merchandise, toys, and video games…but also sent major corporations over to Marvel to pay them to use their characters to promote their products. Marvel is making loads and loads of money that you just don’t hear about. Looka round at the marvel paper plates, marvel dogwear, marvel jumpers, marvel clothes, marvel toys, board games, hulk fists, spiderman web shooters, action figures, tents, bedsheets, and the list goes on forever.

    That’s where the real money is.

  • marvel fan 4ever!!

    So very true! And let us not forget that now Marvel is officially their own studio. So now there is no dealing with other studios and insurance companies for the piddly profits they have recieved in the past. The first three movies for the newly virginal Marvel studios are
    FANTASTIC FOUR: RISE OF THE SILVER SURFER
    IRONMAN
    THE INCREDIBLE HULK
    And now they are doing a remake of the punisher, as well as spiderman 4 and atomman/antman. The biggest films that everyone seems to look forward to IN 2009/2010 are the X-MEN ORIGINS MAGNETO and X-MEN ORIGINS WOLVERINE MOVIES as well as THOR and CAPTAIN AMERICA.
    We will have to see what the rest looks like as these first three films have already far surpassed the entire combined effort of the 3 x-men movies and the 3 spiderman movies as well as the fantastic four.

    • Marvel Fearless Montano

      you are right up until you start talking about who owns what. fantastic four is still owned by another studios as well as any character from x-men, and spiderman, but i do agree all this had to be done by marvel or there would be no marvel superhero movies. so who ever created this web site you might want to do some research before you decide to commit a site to this subject….. 

  • marvel fan 4ever!!

    So very true! And let us not forget that now Marvel is officially their own studio. So now there is no dealing with other studios and insurance companies for the piddly profits they have recieved in the past. The first three movies for the newly virginal Marvel studios are
    FANTASTIC FOUR: RISE OF THE SILVER SURFER
    IRONMAN
    THE INCREDIBLE HULK
    And now they are doing a remake of the punisher, as well as spiderman 4 and atomman/antman. The biggest films that everyone seems to look forward to IN 2009/2010 are the X-MEN ORIGINS MAGNETO and X-MEN ORIGINS WOLVERINE MOVIES as well as THOR and CAPTAIN AMERICA.
    We will have to see what the rest looks like as these first three films have already far surpassed the entire combined effort of the 3 x-men movies and the 3 spiderman movies as well as the fantastic four.