Mirror Mirror’s Evil Queen Gets Social

Mirror Mirror Viral Marketing The Evil Queen

In terms of films I must see this year, Tarsem Singh’s “Mirror Mirror” is not exactly at the very top of the list. Okay, so it’s somewhere at the very bottom. Sorry, guys, but I’m just not feeling your fairy tale.

But I gotta admit, whoever put this little viral marketing video together did a good job. It’s clever and polished, and I love how they incorporate all the social sites like Facebook, Twitter, Ask Yahoo, etc., but changed the names to the likes of Face Parchment, etc. Clever, that. Ironically enough, this throwaway little video is probably the best trailer/video/clip I’ve seen from the movie yet. Is that ironic or sad? You decide.

The goofy movie (oh come on, it wallows in its goofiness) stars Lily Collins, Julia Roberts, Sean Bean, Armie Hammer, Nathan Lane, Mare Winningham, and Michael Lerner. I got money on Bean dying early in the film.

Get more images and videos in our “Mirror Mirror” preview page.