Let’s face it, it’s a fait accompli at this point. Paramount is going to make a sequel to Oren Peli’s mega-hit “Paranormal Activity”, it’s just a question of when, how, and if they’re willing to shell out the buckaroos to bring Peli back, or if they’re just going to get someone else to do it in his stead. After all, a hit (and not just a hit, but a genuine phenomenon) like “Paranormal Activity” doesn’t come around very often, and when it does you have to strike. Paramount is striking.
During Viacom’s earnings call Tuesday, CEO Philippe Dauman said the movie has been one of those surprise hits that comes along only rarely, grossing $85 million in the U.S. already.
Given that a follow-up release wouldn’t have the same element of surprise as “Paranormal,” it will be key to craft a smart approach to a sequel, he said. “Our team will come up with the right creative and marketing approach to make sure that we benefit from a sequel,” Dauman said.
Asked by an analyst if the “Paranormal” model of a low-cost, high-boxoffice film could be easily replicated with other releases, he said no, pointing to how much time passed between similar surprise hit “The Blair Witch Project” and “Paranormal.”
Not easily replicated, no, but the sequel will be relatively cheap to make, and even if it never achieves the level of success as the first movie, it will turn enough of a profit to be worth the effort. I’m not saying it’ll be creatively as original, but then again, when has that been the point of any Hollywood sequel?
My guess for a sequel title? “Paranormal Activity 2: The Return”. Or something just as generic and sequel-sounding.