Looks like the Joker (played by Heath Ledger) is up to no good — or at least, that’s what I’d classify the act of putting a knife to spunky Gotham Assistant District Attorney Rachel Dawes’ throat as seen in these latest pic (thumbnail to your left, bigger version below). Dawes, of course, will be played by Maggie Gyllenhaal, who takes over the role from Katie Holmes, who has since become a pariah of sorts in the moviemaking community since her unholy union with Space Princes Tom Cruise. The picture was part of Warner Bros.’ viral marketing for the movie, which was strangely absent from the recent Comic Con, although a new site was launched at Whysoserious.com.
Besides the image, you can also see a higher quality version of the Teaser Trailer at the “serious” site, but other than that, well, it’s a bit of a loser of a campaign. Seriously, everyone in the world is talking about “Cloverfield”, and THIS is all Warner Bros. can manage in a potentially major market like Comic Con?