New Daybreakers PSA is Surprisingly Awesome

DaybreakersIndie filmmaking duo Michael and Peter Spierig’s upcoming vampire saga “Daybreakers” looks to be a nice departure from the romantic bloodsucker angle we’ve forced to endure as of late. I, for one, don’t mind the picture’s “Equilibrium” meets “The Matrix” aesthetic — I’m just looking for some decent action featuring a gaggle of rebel human freedom fighters battling their way through a world full of bloodsucking villains. The latest marketing tool for the flick’s January 8th release is designed to resemble a PSA, and while it isn’t as snazzy as some of the “Resident Evil” clips that were floating around a few years ago, it does a decent job of establishing tone and atmosphere. Placebo’s haunting cover of Kate Bush’s “Running Up that Hill” doesn’t hurt things, either.

In case you missed it, here’s what “Daybreakers” is all about:

Ethan Hawke plays Edward Dalton, a researcher in the year 2019, in which an unknown plague has transformed the world’s population into vampires. As the human population nears extinction, vampires must capture and farm every remaining human, or find a blood substitute before time runs out. However, a covert group of vampires makes a remarkable discovery, one which has the power to save the human race.

Sci-fi vampiric horror, you say? I’m down with that. The promotional clip/PSA lies below.