New Daybreakers PSA is Surprisingly Awesome

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DaybreakersIndie filmmaking duo Michael and Peter Spierig’s upcoming vampire saga “Daybreakers” looks to be a nice departure from the romantic bloodsucker angle we’ve forced to endure as of late. I, for one, don’t mind the picture’s “Equilibrium” meets “The Matrix” aesthetic — I’m just looking for some decent action featuring a gaggle of rebel human freedom fighters battling their way through a world full of bloodsucking villains. The latest marketing tool for the flick’s January 8th release is designed to resemble a PSA, and while it isn’t as snazzy as some of the “Resident Evil” clips that were floating around a few years ago, it does a decent job of establishing tone and atmosphere. Placebo’s haunting cover of Kate Bush’s “Running Up that Hill” doesn’t hurt things, either.

In case you missed it, here’s what “Daybreakers” is all about:

Ethan Hawke plays Edward Dalton, a researcher in the year 2019, in which an unknown plague has transformed the world’s population into vampires. As the human population nears extinction, vampires must capture and farm every remaining human, or find a blood substitute before time runs out. However, a covert group of vampires makes a remarkable discovery, one which has the power to save the human race.

Sci-fi vampiric horror, you say? I’m down with that. The promotional clip/PSA lies below.


Author: Todd Rigney

Todd was raised on a steady diet of Hollywood blockbusters, late-night Cinemax programming, and USA’s “Up All Night,” which may explain why his taste in movies is more than a little questionable. When he isn’t providing news and reviews for Beyond Hollywood, he can be found lounging lazily on his couch, perched in front of his television, or dwelling in places where direct sunlight can be easily avoided. He's happily married, in his 30's, and totally badass. If you'd like to reach Todd, you can follow him on Twitter or send him email/scoops to todd (at) beyondhollywood.com.
  • http://www.originalgeekspodcast.com/ Dedpool aka Jiinx

    I’m looking forward to this. I like the twist of how vampires are pretty much normal, but when starved for blood they mutate into bat like creatures. Anyway this was cool. I hope the action lives up to previous vampire action films.

  • Dedpool

    I’m looking forward to this. I like the twist of how vampires are pretty much normal, but when starved for blood they mutate into bat like creatures. Anyway this was cool. I hope the action lives up to previous vampire action films.