Rating for Agents of SHIELD’s Second Episode Falters, But Holding

Brett Dalton in Agents of S.H.I.E.L.D.

No doubt a lot of fans were waiting with bated breath to see how ABC’s “Agents of SHIELD” fared in its second week. The show came out of the gate gangbusters with its premiere, but that was to be expected given the huge amount of publicity the show got in front of its launch.

Well the numbers are in, and while episode two of the comic book TV show took a bit of a dive, it wasn’t nearly as much as most had feared. The show fell 34% from its premiere, earning a 3.1 rating in the all-important adults 18-49 category, which is down from last week’s 4.7. Still, a 34% drop isn’t bad. I was expecting a much bigger drop, but it looks like the show has held on to most of its audience.

Of course, shows like “Agents of SHIELD” will add even more to its numbers once all the DVR recordings and other streaming services are counted. And while that’s good, the live viewing numbers are still pretty important, which is why promos for the show always implore you to “watch it live”.

So, the expected drop for the show, but it’s still holding on. A 3.1 rating is only lower than two other shows for the night, CBS’ juggernaut “NCIS” and NBC’s “The Voice” — basically, “Agents of SHIELD” is squeezed in between the show most watched by old people and a show most watched by girls. I would say “Agents of SHIELD” has carved itself a pretty nice niche there — somewhere in-between.

Here’s a promo for next week’s episode, “The Asset”, which finds Skye going under cover:

Via : TVbytheNumbers