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Or at least, that’s the idea behind Dimension Films’ latest announcement that Robert Rodriguez’s “Spy Kids: All the Time in World” won’t just be in 3D, it’ll also be attacking your senses in 4D as well. Enter: Aromascope!
This innovative and celebrated franchise will now be the first to introduce audiences to the new adventure of 4D where they will have 8 special opportunities throughout the movie to access the action interactively through smell. The introduction of scent in the movie going experience adds to the outrageous fun by enhancing the action, adventure and comedy to take you where no film has gone before.
With each individual admission ticket, kids and parents will also receive an Aromascope card that is free of charge with easy to read numbers outlined. As the numbers flash on the movie screen the audience will rub the corresponding number on their card. When each of the 8 aromas are unleashed you will get to experience a special moment in the film and be transported into scenes in the family adventure film. This fun added attraction takes the audience beyond sight and sound and into a symphony of scents as the movie is coming to life.
“Families are going to love the interactivity of this new addition to the movie going experience. And best of all, you won’t have to pay extra for 4D Aromascope, which will be provided to every theater whether it be 2D or 3D,” said Robert Rodriguez.
Okay, so you probably won’t be able to SMELL Jessica Alba, but it’s a nice thought, no? So now thanks to the miracle of today’s moviemaking, you won’t just have the pleasure of wearing uncomfortable plastic glasses, you’ll now be able to spend your moviegoing experience scratching off a card in the dark and sniffing it. The kids will love it! Hell, if nothing else, going to the movies might end up being the most activity your fat kids do all day.
“Spy Kids: All the Time in the World”, starring Jessica Alba, Danny Trejo, Antonio Banderas, Jeremy Piven, Alexa Vega, Joel McHale, and Daryl Sabara, dulls your senses August 19, 2011.
Plus, new poster and character posters below.
Get more images and videos in our “Spy Kids: All the Time in the World” preview page.