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The Avengers are assembling overseas, and Marvel/Disney are probably smiling big grins right about now. The superhero team-up, the first of its kind on the big screen, has already grossed $178 million in just five days of release, with the film set to bow May 4th Stateside.
Latin and South America were particularly taken with the Joss Whedon film, giving the superhero flick a handful of highest opening weekend box office records in countries like Mexico, Brazil, Argentina, Peru, and Boliva. Parts of Asia where the film has already opened — including Hong King, Taiwan, Malaysia, and the Philippines — also contributed high weekend box office, with major territories Russia, Japan, and the gargantuan Mainland China market still on tap.
So how big does Marvel expect “The Avengers” to be in the long run? In a word, pretty damn big. The movie is already on track to be the biggest Marvel movie yet, with pre-release ticket sales surpassing all the previous Marvel movies combined. Yikes. What exactly does this mean? Probably that when you flock to the theaters to see “The Avengers” on May 4th, chances are it’s gonna be very crowded, and you best come early or else you’ll be stumbling around in the dark looking for seats.
When “The Avengers” drops this Friday, it will have almost no competition to speak of. Mind you, not that it would have mattered. Besides the Miley Cyrus teen drama “LOL” (not a bad bit of counter programming, this), the superhero team-up will be going up against a slew of films opening in limited release before trying to earn back their money on the VOD circuit, including Darren Bousman’s “Mother’s Day”, Nick Fury’s alter ego, Samuel L. Jackson’s new thriller “Meeting Evil”, and yet another Kate Hudson romcom, “A Little Bit of Heaven”. She knocks these out by the dozens.
So basically, yeah, no competition whatsoever.