In just two weeks (and change) of release, Joss Whedon’s “The Avengers” is poised to bust into the prestigious Top 10 in box office earnings. Did I say “bust?” I meant bash their heads in and wallow in their sorrows.
This week, the film entered the $1 billion mark in worldwide box office with $1.02 billion. That currently puts it at #11, just behind Tim Burton’s “Alice in Wonderland”, which capped off at $1.024 billion in worldwide earnings, and should be easy prey to the superhero team-up within a few days.
Speaking of which, Tim Burton’s latest collaboration with Johnny Depp, the big-screen adaptation of “Dark Shadows” failed to dethrone “The Avengers” at the top of the box office heap. In its first week of release, the horror-comedy made an estimated $28 million, good enough for second place, but well below expectations. Then again, considering the film’s horrific reviews (from the few outlets the studio decided to screen the film for, anyway), maybe its box office was in line with industry expectations after all.
Marvel/Disney’s superhero team-up, though, remained at #1 with more than $100 million in its second week. That’s the first time a film has earned more than $100 million in its second week, easily besting “Avatar’s” second-week take of $75 million. It’s official: “The Avengers” is a juggernaut.
Chances of “The Avengers” moving even further up the All-Time Box Office list is very good, needing only $200 million more to hop from its current #11 spot to #4. Once it does that (that seems a formality at this point, as the film still has plenty of steam left in it), it’ll be looking up at “Harry Potter and the Deathly Hallows Part 2″ at #3, and James Cameron’s “Titanic” and “Avatar”, both of which are well past the miracle $2 billion mark, and would seem untouchable for a long, long time yet, even without factoring in inflation.
So where will “The Avengers” eventually end up? #4 looks like a likely spot, though #3 is entirely within reach. But regardless of where it eventually ends up, I think it’s safe to say that the experiment was a bona fide success. Marvel did what no one else thought could be done, and has been well-rewarded for it. See, Hollywood, who says you have to keep making the same old crap over and over again? Learn from Marvel.
Via : Box Office Mojo