I’ve said it before and I’ll say it again: J.J. Abrams better watch it before his “Cloverfield” becomes better known as “Snakes on a Plane II”, because a lot of people are already becoming bored with the movie’s viral marketing campaign. Just show us stills from the movie or something, damn, what’s with the teasing? It’s getting annoying. I never liked it when my girlfriend showed skin but wouldn’t let me touch, and I’m not liking how Abrams is playing this one, either. Now the latest is that Cloverfield’s title might be “Overnight”. A bunch of people did a lot of checking around at all the obvious places (domain registration, etc) and that’s the big “Eureka!” moment. It all feels a little too cute by a half, as the saying goes.
CHUD said it best when they opined:
But a lot of the blame has to go to J.J. Abrams, who watched people get all excited about his trailer and float over to another well-done viral marketing campaign’s website (Remember Ethan Haas? No, seriously…pour out a little for the lil’ homie. “˜Pac would want it that way). Meanwhile, back in AbramsLand, the official campaign consisted of a headache-inducing Slusho site, an official site that offers pointless, new movable (now flippable!) photos every Thursday or Friday, and a seriously dropped ball of an appearance at this year’s Comic-Con that told us nothing new except that there may not be much there there.
There better be more to “Cloverfield” than a bunch of lame ass sites with puzzles and twirly pictures, because frankly, I’m getting tired of typing the same crap all the time. Other guys may have a lot of free time on their hands and don’t mind repeating Abrams’ junk, but I ain’t one of them.
So show me something, Abrams! I was excited about your movie when I saw the trailer, and now that excitement has evaporated. Show me something besides this “viral” (my much-hated buzzword of the year) marketing campaign of yours.
Anyhoo, here’s the latest Cloverfield poster (same stuff, different words) from AICN: