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So what did the advertising for George Lucas and Irvin Kershner’s “The Empire Strikes Back” look like in 1980? Lots of concept artwork, as it turns out. Which, I guess, was a novel idea even 33 years ago. It’s completely unheard of now, of course. Nowadays, you’ll be lucky if the teaser trailer doesn’t give away the entire three acts of a movie, including all the major pay-offs and final shots.
The teaser trailer for “Empire” almost exclusively consisted of concept artwork by Ralph McQuarrie, though it does feature snapshots of the cast, including the introduction of Billy Dee Williams as Lando Calrissian.
Like me, you’ve probably already seen “Empire Strikes Back” dozens of times, so the artwork featuring the rebel hangar on Hoth, Luke on a Tauntaun, Darth Vader aboard a Star Destroyer, Han and Leia in Cloud City, and Luke’s lightsaber fight with Darth Vader all have a certain coolnees to them, though I bet people back then didn’t know just how much of the movie they were actually getting at the time. I wonder what the reaction was back then? I certainly know what the reaction would be these days. Not good.
Check it out, check it outers.
Via : Star Wars