Assuming, of course, that the film doesn’t get buried this coming week by “Prometheus” (for the adults) and “Madagascar 3” (for the kiddies), and continues on its way to making back (and eventually surpassing) it’s heavy $175 million production budget and beyond. With the price of marketing a blockbuster these days, just making back your production budget is just half of the equation; the other half is getting back all that money you sunk into promotion, which can be as much as double a film’s budget.
But don’t tell Universal that. The studio is currently going under the assumption that the Rupert Sanders film will eventually turn a profit, and has invested the money to hire Hollywood screenwriter David Koepp (“Spider-Man”, “War of the Worlds”, and “Angels and Demons”, to name just three) to start working on a sequel to “Snow White”.
The idea for Universal was always to jumpstart a franchise, something they weren’t been able to achieve with the equally very expensive “Battleship”. (After 4 weeks, the Peter Berg sci-fi film is currently sitting at $292 million worldwide, with the huge, huge bulk of that coming from overseas.) The studio has had hits with “American Reunion”, “Contraband”, “Safe House”, and “The Lorax” this year, but besides “American Reunion”, itself already a sequel to an aging franchise, none of those other movies could really be called franchise-able.
“Snow White and the Huntsman”, on the other hand, with its fantasy trappings and Kristen Stewart, is another matter. Then again, this wouldn’t be the first time that a studio started “working” on a sequel, only to forget about it a few months later. In fact, that happens pretty regularly in Hollywood…
Koepp, meanwhile, is currently getting ready to open his own movie, “Premium Rush” with Joseph Gordon-Levitt, which he also directed. That film is due August 24, 2012.
Via : Deadline