Warner Bros. Greenlights a Family Comedy Based on the LEGO Brand

LEGOSBecause, hell, what says family comedy like, you know, legos. Yeah, that’s the ticket.

Continuing their neverending need to exploit name brands irregardless of where said name brands originate, or any sense of rhyme or reason inherent in said name brand (see: Peter Berg’s alien invasion movie “Battleship”), Warner Bros. has officially greenlight a movie based on the toyline LEGO.

And it’s not like Warner has just found this fascination with the LEGO toyline. Nope. They’ve apparently been working on this since 2008, but have only just now assigned Phil Lord and Christopher Miller to write and direct the movie, which will be a family comedy that will somehow (we presume) integrate the toyline where you join stuff into bigger stuff.

Lord and Miller are coming off the “21 Jump Street” movie, which actually looks pretty decent, mostly because it’s being played for laughs from what I can see.

The LEGO movie will be a mix of live-action and animation, and is expected to start casting as early as next January. This won’t exactly be the first time for Lord and Miller to work on something ridiculous. Besides the aforementioned “21 Jump Street” movie, they did “Cloudy With a Chance of Meatballs”.

But why a family comedy? Why not something more along the lines of, oh I don’t know, “Call of Duty”…?

Via : Variety