What is J.J. Abrams/Bad Robot’s Stranger?

Stranger Teaser Trailer

J.J. Abrams, as he is wont to do, is teasing a teaser trailer for something simply titled “Stranger” on his production company’s YouTube page. It’s a short scene of a man on a beach (the stranger of the title, we presume), who then appears to have his mouth sewn shut and facing the camera, while ominous music plays in the background, complete with ominous voiceover narration.

Yeah, it’s all mysterious and wacky and totally Bad Robot-ish. Who knows if this is a teaser trailer for a movie that Abrams is producing/directing/catering, but it’s already gotten a million views on YouTube since it was launched yesterday, which means a lot of people are paying attention.

I glossed over it when I first saw it, because frankly, I’m not the biggest fan of these viral stunts. What do you think? Look like something interesting that you might want to check out? Given the value they put into this, I’m assuming it’s more than just Abrams and company having too much time on their hands one Sunday afternoon and deciding to “make a YouTube” video.

Of course, is that was the case, then more power to them. It sure beats watching stupid kids “reacting” to movie trailers on YouTube. Good God, who started that ungodly stupid trend?