When Studios Re-Use Movie Posters, We All Lose

3 Comments

The boys over at Comingsoon has a new poster for Roland Emmerich’s “10,000 BC” movie, and it looks, well, it looks bloody familiar. With emphasis on the word “bloody”, of course, since this version of the poster looks a heck of a lot like one of the posters for Zack Snyder’s “300”. Of course, poster mimicking isn’t a new thing in the world of film, but when a big-budget movie apes another big-budget movie, it’s kind of a novelty.

You expect the cheapo B-movie producers to try to trick the occasional drunk movie renter into believing their cheapie flick sitting on the videostore shelf is that big movie currently showing in theaters, but the big studios? Don’t they have PR budgets for new, original posters?

Here’s the “10,000” BC poster (via) side by side with the “300” one it’s mimicking:

10000-bc-300-comparison-poster.jpg

Of course this isn’t new. There were two other occasions when I caught the “homage” by the studios.

This “Rise” poster aped the “Underworld” poster:

rise-underworld-posters.jpg

And this “Hostage” poster aped the “Sin City” version (both with Bruce Willis!):

hostage-sin-city-posters.jpg

When movie studio PR people get lazy, what’s the point in believing in a Santa Claus?

Author: Nix

Editor/Writer at BeyondHollywood.com. Likes: long walks on the beach and Kevin Costner post-apocalyptic movies. Dislikes: 3D, shaky cam, and shaky cam in 3D. Got a site issue? Wanna submit Movie/TV news? Or to email me in regards to anything on the site, you can do so at nix (at) beyondhollywood.com.
  • http://www.myspace.com/hulksmashnow B.L. Wooldridge

    I’ll give you “Rise” cribbing from “Underworld,” but the other two don’t seem to be ripping off “300” and “Sin City,” respectively. I didn’t even think of the “300” one-sheet when I saw “10,000 B.C.” But, this is Hollywood, and it’s really not about original ideas; it’s about making money. So, we know they’ll do anything or rip anything off to make a buck!

  • http://www.myspace.com/hulksmashnow B.L. Wooldridge

    I’ll give you “Rise” cribbing from “Underworld,” but the other two don’t seem to be ripping off “300” and “Sin City,” respectively. I didn’t even think of the “300” one-sheet when I saw “10,000 B.C.” But, this is Hollywood, and it’s really not about original ideas; it’s about making money. So, we know they’ll do anything or rip anything off to make a buck!

  • Joonas

    Oh, pity to comment on an older-than-life post, but come on: First two – a cliff! I’m sure you’ll be able to find more equals. Second one – a pretty face, please – have you been checking out the magazines lately? every second uses this theme. And the last one, well – rain just happens to be very dramatic. All together, yes – they all use recognizable elements and very classic compositions. Sorry if you felt like you lost something four years ago – if so, I’m sure you lost some more during them. That’s graphic design: steal, steal and steal. New things aren’t always better.