Either that, or you’ve all been dying to see it, and you spent all day Friday doing just that. The big news from Lalaland is that “The Dark Knight” broke all kinds of records by banking a seriously impressive $66.4 million in a single day, Friday. That number, from Warner Bros. themselves (it could change, give or take a million either way), easily bested the one-day total for “Spider-Man 3”, which pulled in $59.8 when it premiered, and before people realized that Sam Raimi didn’t care about making quality superhero movies anymore.
Reuters breaks down the nunmbers:
The film will likely break the opening weekend record of $151.1 million set by the Spider-Man movie, said Dan Fellman, head of distribution at Warner Bros.
“I don’t see any reason why we are going to slow down,” he said.
Fellman attributed the success to the unique vision of director Christopher Nolan and the “outstanding” performance of the late Australian actor Heath Ledger in what turned out to be his last completed screen role, as Batman’s arch nemesis, the Joker.
“The Dark Knight,” which cost about $180 million to produce, also picked up a record $18.5 million in sales of tickets for preview screenings ahead of its official opening.
$150 million over the weekend is lowballing it. This thing might just crush the $200 roof by Sunday, if all the positive word of mouth is any indication.
So what’s driving the numbers? Probably a combination of two things: fanboys geeking out over what is being called the best Batman movie ever (if not the best superhero movie ever), and your average Joe Public wanting to see the final performance of Heath Ledger. It may sound a tad morbid, but it’s human nature, the same reason people slow down at accident scenes.
$200 million over the weekend? Why the hell not. It might make more…